insurancenewsnetMAGAZINE.com
By Steven Morelli
Published: November 2018
“Most people don’t really know what their risk tolerance is until risk actually hits,” Sestok said, adding that good risk analysis software can yield surprises for advisors and clients. “You’ll find people who think they’re aggressive investors may not be able to tolerate more than a moderate style of investing, so you can right-size the portfolio.”
But he has also found that clients have become dangerously complacent: “It’s amazing how short-memoried people are. Basically, they’re moving up in a straight line.”
When Sestok reminds clients of the crash and they remember their portfolio had lost 35 percent of its value, he then asks them, “Well, should we take that in mind?”
There is an error with regard to the title mentioned in this article. Byrke Sestok is a Financial Planner with Rightirement Wealth Partners and not an LPL Financial Advisor. Byrke is a registered representative with and offers securities through LPL Financial. Member FINRA/SIPC. Investment advice and Financial Planning offered through Rightirement Wealth Partners, a registered investment advisor and separate entity from LPL Financial.
